To explore the scientific value of information elements in health news, this article reports on common information elements that are associated with scientific value, according to the findings of surveys conducted in the United States and Taiwan. The design of two further studies in Taiwan reflects an effort to understand whether scientific information elements benefit only health conscious people, through empowered-get-more-empowered effects. A survey-based analysis of perceptions and an experimental test of causal effects of information exposure reveal that health conscious people seek health information, value scientific information elements in it, are persuaded by them, and act on advice.