We have witnessed an increasing amount of science podcasts, and it has emerged as an important venue for science communication. From a strategic science communication perspective, this study investigated how science podcasters view science communication–related goals and objectives, as well as the tactics they use in producing science communication content based on the theory of planned behavior. A survey (N = 147) with science podcasters showed that they see excitement and interest in science as their most prioritized objective and present the value of science over time. In addition, our results showed that podcasters frequently use communication tactics, but it may not have resulted from planned strategic communication action. The findings of this study provide initial insight into podcasters’ views and practice as part of the science communication effort.

我们目睹了越来越多的科学播客，它已成为科学传播的重要场所。从战略科学传播的角度来看，本研究调查了科学播客如何看待与科学传播相关的目标和目的，以及他们在基于计划行为理论制作科学传播内容时使用的策略。一项调查（N= 147) 与科学播客的合作表明，他们将对科学的兴奋和兴趣视为他们最优先考虑的目标，并随着时间的推移展示科学的价值。此外，我们的研究结果表明，播客经常使用沟通策略，但这可能不是计划好的战略沟通行动的结果。作为科学传播工作的一部分，这项研究的结果为播客的观点和实践提供了初步见解。