Abstract

Agritourism is promoted as a tool for rural revitalization in Japan. Farm inns are an example of agritourism and are run often by female farmers. They usually start a small family business to find a sufficient and comfortable way to make a living, with some of them focusing very little on profit and growth; they are lifestyle entrepreneurs. This article, based on multiple interviews conducted over several years with four female farmers and farm-inn owners—two elders and their daughters/granddaughters—focuses on the succession of farm-inn businesses from the older generation to the younger generation. A comparison of these different generations’ life stories shows that farm inns provide both generations with new identities as rural women, but in quite differing ways.

摘要

农业旅游被推广为日本乡村振兴的工具。农场旅馆是农业旅游的一个例子，通常由女性农民经营。他们通常开办小型家族企业，以找到足够舒适的谋生方式，其中一些人很少关注利润和增长；他们是生活方式的企业家。本文基于多年来对四位女性农民和农家乐老板（两位长辈及其女儿/孙女）进行的多次采访，重点关注农家乐企业从老一代到年轻一代的继承。比较这几代人的生活故事可以看出，农家旅馆为两代人提供了农村妇女的新身份，但方式却截然不同。