ABSTRACT

As a useful and an insightful tool for analysing the different aspects and complexities associated with the adoption and diffusion of agricultural innovations the diffusion of innovation (DoI) theory was used as an analytical tool to identify and understand the adoption and diffusion of organic and/or biodynamic (O/Bio) winemaking practices in the Western Cape. Six case studies were compiled from qualitative interviews conducted – three certified organic and three biodynamic. Two in-depth interviews were also conducted with professionals from the organic agriculture and the wine industry. Application of the DoI theory showed that O/Bio winemaking in the Western Cape is still in its infancy, with all the participants placed in the first quarter of the bell-shaped innovation curve. Findings that motivate or discourage adoption and diffusion of the innovations were also analysed.

摘要

作为分析与农业创新的采用和传播相关的不同方面和复杂性的有用且有见地的工具，创新传播 (DoI) 理论被用作识别和理解有机和/或有机农业创新的采用和传播的分析工具西开普省的生物动力 (O/Bio) 酿酒实践。六个案例研究是根据进行的定性访谈编制的——三个经过认证的有机和三个生物动力。还对有机农业和葡萄酒行业的专业人士进行了两次深入访谈。DoI 理论的应用表明，西开普省的 O/Bio 酿酒仍处于起步阶段，所有参与者都位于钟形创新曲线的第一季度。