As a relatively nascent field, the study of transmedia is dominated by a small number of western academics writing from a mainly western perspective. To a certain degree this is reflected in this edited volume, with many of the contributors referencing University of California Professor Henry Jenkins, a pioneer in the field. But, while this is not the first collection to consider transmedia practices outside Europe and North America (see Freeman & Gambarato (eds.), 2019, and Freeman & Proctor (eds.), 2018)) nor even the first discrete treatment of Asia (see Dal Jong Yin’s special section on transmedia in East Asia in the International Journal of Communication, East Asian perspective in transmedia storytelling, 2019), this volume provides the first single volume work devoted solely to transmedia in the Asia-Pacific region.

中文翻译：

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书评：亚太地区的跨媒体：行业、实践和跨文化对话

作为一个相对新生的领域，跨媒体的研究被少数西方学者以西方视角为主。这在一定程度上反映在本编辑卷中，许多撰稿人引用了加州大学教授亨利詹金斯，他是该领域的先驱。但是，虽然这不是第一个考虑欧洲和北美以外的跨媒体实践的集合（参见 Freeman & Gambarato (eds.), 2019 和 Freeman & Proctor (eds.), 2018）），也不是第一个对亚洲的离散处理（参见《国际传播杂志》中Dal Jong Yin 关于东亚跨媒体的特别部分，跨媒体叙事中的东亚视角，2019 年），这本书提供了第一本专门针对亚太地区跨媒体的单卷作品。