This article critically examines how human life today is faced with issues of dishonesty and deception. Using the concept of post-truth in analyzing and understanding the context of change in a global society under neo-liberalism, it focuses on the way powerful people, groups, political parties, and media now take recourse to strategies such as falsification, manipulation, or deception to influence and control the human mind. Those involved in doing this use nostalgic narratives, idealize a fictional past and generate conspiracy theories to create false consciousness and thereby colonize the life world. Such colonization not only promotes social pathologies but also limits the democratic, secular, and plural spirits of multicultural nations like India. The article ends by arguing that there are limits to such politics and the best alternative to the conundrum is the assertion of human subjectivity and agency, and alternative media can play a major role in this endeavor.

本文批判性地研究了当今人类生活如何面对不诚实和欺骗的问题。运用后真相的概念来分析和理解新自由主义下全球社会的变化背景，重点关注有权势的人、团体、政党和媒体现在诉诸诸如伪造、操纵、或欺骗来影响和控制人类的思想。参与其中的人使用怀旧叙事，将虚构的过去理想化，并产生阴谋论来创造虚假意识，从而殖民生活世界。这种殖民化不仅助长了社会病态，还限制了印度等多元文化国家的民主、世俗和多元精神。