ABSTRACT

The purpose of this study was to gain insights into the relationship between cultural creative product attributes and customer satisfaction. Using online survey data from 263 cultural creative product buyers in The Palace Museum, this study clarified the role of five different cultural creative product attributes (i.e., utility, fashionability, creativity, originality, and culture) on customer satisfaction based on the Kano model. The results indicated that the role of five product attributes on customer satisfaction varied across product types. Suggestions and countermeasures for the design and development of cultural creative products are also provided.

中文翻译：

---

考察文化创意产品满意度的属性——以故宫博物院为例

摘要

本研究的目的是深入了解文化创意产品属性与客户满意度之间的关系。本研究利用故宫博物院263名文创产品购买者的在线调查数据，基于卡诺模型阐明了五种不同的文创产品属性（即实用性、时尚性、创意性、原创性和文化性）对客户满意度的作用。结果表明，五种产品属性对客户满意度的作用因产品类型而异。并对文化创意产品的设计开发提出了建议和对策。