Purpose

This study aims to examine the relationship between social network ties (SNT) and successful retail business (SRB), as well as the effect of the moderating variable of proactive entrepreneurial behavior (PEB).

Design/methodology/approach

The quantitative method with a cross-sectional design is used. A series of questionnaires are distributed and collected from a total of 101 retail business owners selected by a purposive sampling technique. Factor analysis and regression analysis are used to test the validity of the data and hypotheses.

Findings

The results establish that the higher the SNT, the higher the chance of a retail business to be successful. Interestingly, subsequent findings indicate that the role of PEB can strengthen the relationship between SNT and SRBs.

Originality/value

Business owners or entrepreneurs are considering both SNT and PEB in making business decisions. A new insight on the importance of intangible resources is revealed where it is rooted in resource-based and social capital theories.

中文翻译：

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社交网络联系、积极的创业行为和成功的零售业务：对印度尼西亚小企业的研究

目的

本研究旨在检验社交网络联系 (SNT) 与成功零售业务 (SRB) 之间的关系，以及主动创业行为 (PEB) 的调节变量的影响。

设计/方法/方法

采用横截面设计的定量方法。通过有目的的抽样技术，从总共 101 名零售企业主中分发和收集了一系列问卷。因子分析和回归分析用于检验数据和假设的有效性。

发现

结果表明，SNT 越高，零售企业成功的机会就越高。有趣的是，随后的研究结果表明，PEB 的作用可以加强 SNT 和 SRB 之间的关系。

原创性/价值

企业主或企业家在制定业务决策时同时考虑 SNT 和 PEB。对无形资源重要性的新见解揭示了它植根于资源基础理论和社会资本理论。