This qualitative study aimed to investigate the influences on 32 rural Iranian high school students’ adoption of achievement goals. To this end, the high school students took part in individual semi-structured interviews. The outcomes indicated the high school students’ goal orientation adoption was impacted by a host of significant individuals in four contexts: (1) school (e.g. teachers, classmates), (2) family (e.g. parents, relatives), (3) rural community (e.g. neighbors and rural university graduates) and (4) media (e.g. counselors on TV). Likewise, various factors (i.e. social, psychological, economic, educational, rural, biological and religious) also appeared to influence their achievement goal adoption. Results may have implications for various stakeholders such as educational authorities, policy makers, researchers and significant others (e.g. teachers, counselors, parents, among many others).

这项定性研究旨在调查对 32 名伊朗农村高中学生采用成就目标的影响。为此，高中生参加了个人半结构化面试。结果表明，高中生的目标导向采纳受到四个方面的重要个体的影响：（1）学校（例如老师，同学），（2）家庭（例如父母，亲戚），（3）农村社区（例如邻居和农村大学毕业生）和（4）媒体（例如电视上的辅导员）。同样，各种因素（即社会、心理、经济、教育、农村、生物和宗教）似乎也影响了他们对成就目标的采用。结果可能对各种利益相关者产生影响，例如教育当局、政策制定者、