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Status Consumption in Emerging Markets: Evidence from Brazil
Latin American Business Review Pub Date : 2022-02-10 , DOI: 10.1080/10978526.2022.2031203
Custodio Genésio da Costa Filho 1 , José Marcos Carvalho de Mesquita 2 , Daniel Carvalho de Rezende 3
Affiliation  

Abstract

This study aimed to evaluate the influence of cultural capital on status consumption in the middle class of Brazil. It was conducted via three focus groups and 18 individual semi-structured interviews, involving middle-class adult men from Belo Horizonte, Brazil. Based on content analysis, we analyzed various items of status consumption and identified several differences between members of the lower and upper middle class, with high and low cultural capital. Results indicate that the distinction is sharp in some social consumption fields (cooking practices, language skills, and travel) yet only slight in other categories (sports, technological, and home products).



中文翻译:

新兴市场的地位消费:来自巴西的证据

摘要

本研究旨在评估文化资本对巴西中产阶级地位消费的影响。它是通过三个焦点小组和 18 个个人半结构化访谈进行的,涉及来自巴西贝洛奥里藏特的中产阶级成年男性。在内容分析的基础上,我们分析了身份消费的各种项目,并确定了具有高文化资本和低文化资本的中下阶层成员之间的一些差异。结果表明,在某些社会消费领域(烹饪实践、语言技能和旅行)中,这种差异非常明显,而在其他类别(体育、技术和家居产品)中差异很小。

更新日期:2022-02-10
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