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Developing Effective Recruitment Strategies for African American Men to Earn Alternative High School Credentials
Adult Learning Pub Date : 2022-02-24 , DOI: 10.1177/10451595211073725
Michael T. Miller 1 , David M. Deggs 2 , Valerie H. Hunt 1 , Lona J. Robterson 1 , Callie Embry 1
Affiliation  

African American men have among the worst high school completion rates of any population in the United States. The consequences of dropping out of school are serious and include high levels of unemployment and incarceration. Attempts at recruiting these men to return to complete a high school credential have not been broadly successful, and the current study was designed to identify the best ideas and practices of recruiting African American men into high-school equivalency completion programs. Using a snowball-generated sample of eight adult education program directors, interviews were conducted to identify strategies and approaches for recruiting African American men. Ultimately, program directors comments resulted in three broad categories of successful recruitment: using personal relationships that connect with men where they are, strategically using social media and online resources that are directly targeted toward these men, and utilizing the relationships and support networks of African American church communities. Responding program directors also stressed the need to meet these men at the physical and psychological places where they are, recognizing that these points of contact can and will change as the men age and face different personal circumstances. The findings provide key information for high-school equivalency program directors as they construct purposeful recruitment plans that also include measures for assessing the effectiveness of their recruitment campaigns.



中文翻译:

为非裔美国男性制定有效的招聘策略以获得替代高中证书

非裔美国男性的高中毕业率是美国所有人口中最差的。辍学的后果是严重的,包括高失业率和监禁。招募这些男性返回完成高中证书的尝试并未取得广泛成功,目前的研究旨在确定招募非裔美国男性进入高中同等学历课程的最佳想法和实践。使用滚雪球生成的八位成人教育项目负责人样本,进行了访谈以确定招募非裔美国男性的策略和方法。最终,项目主管的评论导致了三大类成功的招聘:利用与他们所在的男性建立联系的个人关系,战略性地使用直接针对这些人的社交媒体和在线资源,并利用非裔美国人教会社区的关系和支持网络。响应项目负责人还强调需要在他们所在的身体和心理位置与这些男性会面,并认识到这些接触点可以而且将会随着男性年龄的增长和面临不同的个人情况而改变。调查结果为高中同等学历项目负责人提供了关键信息,因为他们制定了有目的的招聘计划,其中还包括评估其招聘活动有效性的措施。响应项目负责人还强调需要在他们所在的身体和心理位置与这些男性会面,并认识到这些接触点可以而且将会随着男性年龄的增长和面临不同的个人情况而改变。调查结果为高中同等学历项目负责人提供了关键信息,因为他们制定了有目的的招聘计划,其中还包括评估其招聘活动有效性的措施。响应项目负责人还强调需要在他们所在的身体和心理位置与这些男性会面,并认识到这些接触点可以而且将会随着男性年龄的增长和面临不同的个人情况而改变。调查结果为高中同等学历项目负责人提供了关键信息,因为他们制定了有目的的招聘计划,其中还包括评估其招聘活动有效性的措施。

更新日期:2022-02-24
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