ABSTRACT

This paper examines two Serbian strategic tourism documents in order to make explicit their underlying values. The methods used in this paper are corpus linguistics and critical discourse analysis. First, tourism policy values are derived from the disciplinary literature; these are growth, competitiveness, and development. Second, both of the Serbian tourism strategic documents are scrutinized for evidence of these values. The findings reveal that global neoliberal values underpin contemporary Serbian tourism strategic documents. By engaging with the recent literature on tourism planning, and by considering the once existing values underlying participative tourism planning in Yugoslavia, this paper adds to the emerging theoretical discourse on equitable tourism development. A more just development of tourism in Serbia would necessitate the inclusion of citizens in decision-making processes.

摘要

本文研究了塞尔维亚的两份战略旅游文件，以明确其潜在价值。本文使用的方法是语料库语言学和批判性话语分析。首先，旅游政策价值源自学科文献；这些是增长、竞争力和发展。其次，塞尔维亚的两份旅游战略文件都经过仔细审查，以寻找这些价值观的证据。研究结果表明，全球新自由主义价值观是当代塞尔维亚旅游战略文件的基础。通过研究有关旅游规划的最新文献，并考虑南斯拉夫参与式旅游规划曾经存在的价值观，本文补充了关于公平旅游发展的新兴理论论述。