ABSTRACT

This study aims to evaluate the effects of the integrated curriculum on hospitality university students’ service attitudes. We adapted a four-stage process to implement an integrated course in service-learning and applied the text mining technique to analyze meaningful themes. The findings suggest that university students’ reflections indicate a developing understanding of attitudes in the context of hospitality and the acquisition of supporting attributes such as friendliness, empathy, enthusiasm, and problem solving. The attributes are comprised of 71 main themes of service attitude derived from the course. Specific theoretical and practical implications are provided on integrating service-learning into hospitality courses.

摘要

本研究旨在评估综合课程对酒店业大学生服务态度的影响。我们采用了一个四阶段过程来实施服务学习的综合课程，并应用文本挖掘技术来分析有意义的主题。研究结果表明，大学生的反思表明，他们对好客的态度有了更深入的理解，并获得了友善、同理心、热情和解决问题等支持属性。这些属性由源自课程的 71 个服务态度主题组成。提供了将服务学习整合到酒店课程中的具体理论和实践意义。