The religious economy paradigm sees churches as firms, pastors as marketers, and church members as consumers whose tastes shape the goods and services the ministers offer. Religious innovators operate within this framework as suppliers who thrive because they react quickly to changing cultural and social conditions. This article argues that Oral Roberts was a religious innovator who operated and thrived within this environment because he quickly reacted to changing cultural and social conditions and resourcefully supplied and packaged his spiritual products in ways that resonated with his followers’ needs and tastes.

中文翻译：

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口头罗伯茨：宗教创新者

宗教经济范式将教会视为公司，将牧师视为营销人员，将教会成员视为消费者，他们的品味决定了牧师提供的商品和服务。宗教创新者在这个框架内作为供应商运作，因为他们对不断变化的文化和社会条件做出快速反应，所以他们茁壮成长。本文认为，奥拉尔·罗伯茨是一位宗教创新者，他在这种环境中经营和繁荣，因为他对不断变化的文化和社会条件迅速做出反应，并以与追随者的需求和品味产生共鸣的方式足智多谋地提供和包装他的精神产品。