Purpose

In response to the special issue call for papers on international sources for advertising and marketing history, this paper aims to provide information, this paper provides information on two prominent New Zealand archives: Archives New Zealand and the Alexander Turnbull Library (ATL).

Design/methodology/approach

Archives New Zealand and the ATL were chosen as they are the two largest archives in New Zealand, and both have different but complementary roles – one for the preservation of government records and the other for the preservation of private collections. The history of each is provided as well as a discussion of relevant materials for marketing historians. This is followed by a discussion of the limitations of the archives with regards to their colonial contexts and potential for ignoring the “other” over the years.

Findings

Archives New Zealand houses official government documents and thus occupational registrations, licences, trademarks, patents and copyright records are held, along with unique product design registration files and the complete history of health promotion in New Zealand. The ATL houses personal and thus biographically useful photographs, society records and minutes, personal letters and diaries, photos and glass plate negatives, portraits and paintings, architectural works and music.

Originality/value

For researchers pursuing historical research in marketing, the archival documents offered by government archives and donated private collections from throughout the world provide invaluable resources. This paper also provides a discussion of the colonial focus on record-keeping and potential bias stemming from colonial structures of government and lack of representation of marginalised groups.

中文翻译：

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历史包容与排斥：新西兰档案作为历史研究的主要资源

目的

为响应特刊征集有关广告和营销历史的国际资源的论文，本文旨在提供信息，本文提供了有关两个著名的新西兰档案馆的信息：新西兰档案馆和亚历山大·特恩布尔图书馆 (ATL)。

设计/方法/方法

选择新西兰档案馆和 ATL 是因为它们是新西兰最大的两个档案馆，两者都有不同但互补的作用——一个用于保存政府记录，另一个用于保存私人收藏。提供了每一个的历史，并为营销历史学家提供了相关材料的讨论。随后讨论了档案在殖民背景方面的局限性以及多年来忽视“他者”的可能性。

发现

新西兰档案馆存放官方政府文件，因此保存了职业注册、许可证、商标、专利和版权记录，以及独特的产品设计注册文件和新西兰健康促进的完整历史。ATL 收藏有个人和传记有用的照片、社会记录和会议记录、个人信件和日记、照片和玻璃底片、肖像和绘画、建筑作品和音乐。

原创性/价值

对于从事市场营销历史研究的研究人员来说，政府档案馆提供的档案文件和来自世界各地的捐赠私人收藏提供了宝贵的资源。本文还讨论了殖民时期对记录保存的关注以及源自殖民政府结构和缺乏边缘化群体代表性的潜在偏见。