Sociolinguistic research has increasingly explored the ways in which semiotic features are variably recruited to stylistically perform enregistered social personae. In this paper, I add to this body of work by exploring the emergence of a stereotypically feminine style and persona that is widespread in British social media. Specifically, I examine the prevalence of non-standard spellings (e.g., <dallyn> darling, <gawjus> gorgeous), discourse features (e.g., hun, babe, u ok hun?), and characterological tropes (e.g., the life motto ‘live, love, laugh’) as indexical representations of a particular type of classed, gendered, and ethnic identity in a corpus of Instagram memes. I demonstrate that these features have become enregistered as a characterological figure of a British working-class White woman—the Hun—that is stylistically deployed as a digital commodity register. Concluding, I emphasise the need for research to engage more fully with stylisation and commodification in social and digital media interaction.

中文翻译：

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U Ok Hun?：白人女性风格的数字商品化

社会语言学研究越来越多地探索符号学特征被可变地招募以在风格上表现注册的社会角色的方式。在本文中，我通过探索英国社交媒体中普遍存在的刻板女性风格和角色的出现来补充这项工作。具体来说，我检查了非标准拼写（例如，<dallyn> darling、  <gawjus>  beautiful）、话语特征（例如，hun、babe、u ok hun?）和性格比喻（例如，生活格言'生活，爱，笑') 作为 Instagram 模因语料库中特定类型的分类、性别和种族身份的索引表示。我证明，这些特征已被登记为英国工人阶级白人女性的特征人物——匈奴——在风格上被部署为数字商品登记册。最后，我强调研究需要更充分地参与社交和数字媒体互动中的程式化和商品化。