Purpose

The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The paper discusses the records of iconic department store Sears Canada, steel manufacturer Stelco, and Canadian National, the country’s largest railway, provide primary source material on marketing, sales, catalogues, promotions, celebrity endorsements, sponsorship of charitable causes and other areas of publicity. Additionally, discussing archival records provides a case study of the major archival processes involved in making historical documents available to researchers and the general public, including appraisal and evaluation, archival processing, preservation and digitisation.

Design/methodology/approach

The paper discusses and highlights primary source archival records for the study of marketing history. These archival fonds are unique primary source records that document three historically significant Canadian corporations and their roles in Canadian history.

Findings

The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The records of iconic department store Sears Canada, steel manufacturer Stelco, and Canadian National, the country’s largest railway, provide primary source material on marketing, sales, catalogues, promotions, celebrity endorsements, sponsorship of charitable causes and other areas of publicity. Additionally, discussing archival records provides a case study of the major archival processes involved in making historical documents available to researchers and the general public, including appraisal and evaluation, archival processing, preservation and digitisation.

Originality/value

The archival records of Canadian corporations held by Library and Archives Canada (LAC) are a rich source of primary documents for the study of the history of marketing and advertising in Canada. The records of iconic department store Sears Canada, steel manufacturer Stelco, and Canadian National, the country’s largest railway, provide primary source material on marketing, sales, catalogues, promotions, celebrity endorsements, sponsorship of charitable causes and other areas of publicity. Additionally, discussing archival records provides a case study of the major archival processes involved in making historical documents available to researchers and the general public, including appraisal and evaluation, archival processing, preservation and digitisation.

中文翻译：

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Stelco、Sears Canada 和 CN Rail：加拿大图书馆和档案馆馆藏中广告和营销历史的档案来源

目的

加拿大图书馆和档案馆 (LAC) 持有的加拿大公司档案记录是研究加拿大营销和广告历史的丰富主要文件来源。本文讨论了标志性百货公司 Sears Canada、钢铁制造商 Stelco 和加拿大国家铁路公司（该国最大的铁路公司）的记录，提供有关营销、销售、目录、促销、名人代言、慈善事业赞助和其他宣传领域的主要来源材料. 此外，对档案记录的讨论还提供了一个案例研究，涉及向研究人员和公众提供历史文件所涉及的主要档案过程，包括评估和评估、档案处理、保存和数字化。

设计/方法/方法

本文讨论并强调了营销历史研究的主要来源档案记录。这些档案全宗是独特的主要来源记录，记录了三个具有历史意义的加拿大公司及其在加拿大历史中的作用。

发现

加拿大图书馆和档案馆 (LAC) 持有的加拿大公司档案记录是研究加拿大营销和广告历史的丰富主要文件来源。标志性百货公司 Sears Canada、钢铁制造商 Stelco 和加拿大最大的铁路公司 Canadian National 的记录提供了有关营销、销售、目录、促销、名人代言、慈善事业赞助和其他宣传领域的主要来源材料。此外，对档案记录的讨论还提供了一个案例研究，涉及向研究人员和公众提供历史文件所涉及的主要档案过程，包括评估和评估、档案处理、保存和数字化。

原创性/价值

加拿大图书馆和档案馆 (LAC) 持有的加拿大公司档案记录是研究加拿大营销和广告历史的丰富主要文件来源。标志性百货公司 Sears Canada、钢铁制造商 Stelco 和加拿大最大的铁路公司 Canadian National 的记录提供了有关营销、销售、目录、促销、名人代言、慈善事业赞助和其他宣传领域的主要来源材料。此外，对档案记录的讨论还提供了一个案例研究，涉及向研究人员和公众提供历史文件所涉及的主要档案过程，包括评估和评估、档案处理、保存和数字化。