ABSTRACT

Plastic waste has now spread to every corner of the globe. To avoid wreaking additional havoc on our world, wholesale change is needed. Collaboration, creative rewards, forward-thinking businesses, and consumer demand are all needed for viable and sustainable changes. Starbucks believes a call to action is necessary not only to innovate more environmentally friendly solutions but also to share those solutions in response to an almost unavoidable crisis. To this end, Starbucks has introduced Borrow a Cup, a cup rental program in line with its mission of reducing disposable plastics. This case study has implications for teaching by encouraging students to consider how they might deal with a similar situation if they were in the shoes of those executives, as well as practical implications for what hospitality companies can do to halt nature loss and foster an environment-positive economy.

摘要

塑料垃圾现已蔓延到全球各个角落。为了避免对我们的世界造成额外的破坏，需要进行大规模的变革。可行和可持续的变革都需要合作、创造性奖励、具有前瞻性思维的企业和消费者需求。星巴克认为，呼吁采取行动不仅​​对于创新更环保的解决方案是必要的，而且对于分享这些解决方案以应对几乎不可避免的危机也是必要的。为此，星巴克推出了Borrow a Cup，这是一项符合其减少一次性塑料使命的杯子租赁计划。该案例研究通过鼓励学生考虑如果他们处于这些高管的位置，他们可能如何处理类似情况，从而对教学产生影响，