Purpose

This study aims to highlight the potential of digitised historic newspapers.

Design/methodology/approach

This paper is a review of digitised historic newspapers as a primary source for marketing historians. It provides a survey of what is available internationally free of charge to the user. It also includes examples of the use of digitised historic newspapers drawn from the author’s own research.

Findings

The paper reveals the huge potential for marketing historians of what is now available in a growing number of countries across the world. Much of this material is available free of charge to researchers with a connection to the internet.

Originality/value

To the best of the author’s knowledge, this is the first paper to explore digitised historic newspapers as a primary source for marketing historians.

中文翻译：

---

数字化历史报纸作为营销历史学家的主要来源

目的

本研究旨在突出数字化历史报纸的潜力。

设计/方法/方法

本文回顾了数字化历史报纸作为营销历史学家的主要来源。它为用户免费提供国际上可用的内容的调查。它还包括使用来自作者自己研究的数字化历史报纸的示例。

发现

该论文揭示了营销历史学家在世界上越来越多的国家/地区现在可获得的巨大潜力。这些材料中的大部分都可以免费提供给连接到互联网的研究人员。

原创性/价值

据作者所知，这是第一篇探索数字化历史报纸作为营销历史学家主要来源的论文。