Purpose

This study aims to explore the efficacy of using sport-specific specialist multiple delivery partners (MDPs) contracted by the World Masters Games 2017 Limited (WMG2017) local organising committee (LOC) to deliver their event’s sport programme. Using the experiences and perspectives gained through this novel MDP approach, the objective of this research is to ascertain the benefits and challenges when using MDPs, propose recommendations and develop an MDP model to guide future event organisers who wish to engage MDPs.

Design/methodology/approach

This exploratory qualitative case study collected data via 23 semi-structured interviews, which were thematically analysed using NVivo11. Participants were purposively recruited from the 28 MDPs contracted by the LOC to deliver the Games sport programme and from the 7 LOC Executive Team members.

Findings

Interviewees highly commend the use of MDPs and provide constructive but minimal advice for future event organisers. Findings indicate that contracting external specialists with the required capability is vital for success, as are open communication, tools and practices to aid consistency and flexibility to allow the MDPs to utilise their expertise.

Originality/value

There is little specific literature on using MDPs by any type or size of event. As this mode of delivery could become more popular, certainly in second-tier events like the WMG, this study provides recommendations for future event organisers through findings on the efficacy, benefits and challenges of employing MDPs to deliver an event.

中文翻译：

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雇用多个交付合作伙伴：通过事件案例研究展示成功

目的

本研究旨在探索使用与 2017 年世界大师赛有限公司 (WMG2017) 当地组委会 (LOC) 签约的特定体育专业多交付合作伙伴 (MDP) 来交付其赛事的体育项目的效果。利用通过这种新颖的 MDP 方法获得的经验和观点，本研究的目的是确定使用 MDP 时的好处和挑战，提出建议并开发 MDP 模型来指导希望参与 MDP 的未来活动组织者。

设计/方法/方法

这项探索性的定性案例研究通过 23 次半结构化访谈收集了数据，这些访谈使用 NVivo11 进行了主题分析。参与者是从 LOC 签约的 28 名 MDP 和 7 名 LOC 执行团队成员中特意招募的，以提供奥运会体育项目。

发现

受访者高度赞扬 MDP 的使用，并为未来的活动组织者提供建设性但最少的建议。调查结果表明，与具有所需能力的外部专家签约对于成功至关重要，开放式沟通、工具和实践有助于保持一致性和灵活性，从而使 MDP 能够利用他们的专业知识。

原创性/价值

几乎没有关于在任何类型或规模的事件中使用 MDP 的具体文献。由于这种交付方式可能会变得更加流行，尤其是在 WMG 等二线赛事中，本研究通过对使用 MDP 举办赛事的有效性、益处和挑战的调查结果为未来的赛事组织者提供建议。