Purpose

This study highlights areas of key importance for building event resilience and provides best-practice industry examples that foster innovative, adaptable and transformative event environments, which are areas of high academic and managerial relevance in times of uncertainty.

Design/methodology/approach

The study employs a multicase study research design that draws on interviews with the leaders of four event organizations in Denmark and Norway: (1) the Steinkjer Festival, (2) Run Alone Denmark, (3) FC Midtjylland and (4) the Bergen International Festival.

Findings

The events demonstrated the critical necessity of understanding innovation and its contribution to resilience in the event sector, particularly in times of uncertainty, such as the COVID-19 pandemic. These organizations achieved success by continuously fostering innovative environments before COVID-19 by being value-driven and customer-centric organizations. Digital technologies were not used as makeshift solutions but rather to enhance event attendees' experiential platforms and expand each event's business potential.

Practical implications

The paper answers the call for event and festival research during the COVID-19 pandemic to explore the importance of understanding failure, crisis, innovation and recovery.

Originality/value

The paper's contributions to event management research are (1) adding to the ongoing discussion about building a resilient event sector in times of uncertainty, (2) screening how event organizers achieve innovation in their organizations and (3) providing insights on future requirements for events in a post-COVID world.

中文翻译：

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不确定时期的事件创新

目的

本研究强调了对建立活动弹性至关重要的领域，并提供了最佳实践行业示例，以促进创新、适应性和变革性的活动环境，这些领域在不确定时期具有高度的学术和管理相关性。

设计/方法/方法

该研究采用了多案例研究设计，该研究设计借鉴了对丹麦和挪威四个活动组织领导人的采访：(1) Steinkjer Festival，(2) Run Alone Denmark，(3) FC Midtjylland 和 (4) Bergen International节日。

发现

这些活动表明了理解创新及其对活动部门复原力的贡献的关键必要性，特别是在不确定的时期，例如 COVID-19 大流行。这些组织通过成为价值驱动和以客户为中心的组织，在 COVID-19 之前不断培育创新环境而取得了成功。数字技术并未用作临时解决方案，而是用于增强活动参与者的体验平台并扩大每个活动的商业潜力。

实际影响

该论文回应了在 COVID-19 大流行期间进行事件和节日研究的呼吁，以探索理解失败、危机、创新和恢复的重要性。

原创性/价值

该论文对活动管理研究的贡献是（1）增加了关于在不确定时期建立弹性活动部门的持续讨论，（2）筛选活动组织者如何在其组织中实现创新，以及（3）提供对活动未来需求的见解在后COVID世界中。