This article examines the function of transformational leadership in enhancing employee engagement through internal communication during the COVID-19 pandemic to ensure the companies’ sustainability. This article is based on semi-structured interviews with 16 informants (human resources department representatives and employees) from the four industries most impacted by the COVID-19 epidemic: travel, hotel, food and beverage, and retail sectors. The findings reveal that transformational leaders play a critical role in fighting the COVID-19 pandemic by encouraging employees to be innovative and creative, undertaking active actions, and strengthening employee engagement through internal communication. On the other hand, internal communication has changed due to the pandemic, including communication flow, messages, and media. Internal communication has promoted a climate for active communication behaviors encouraging knowledge sharing, collaboration, and creativity-enhancing employee engagement. Through spiritual values, transformational leaders who promote employee engagement amid this crisis ensure the organization's sustainability. Due to the COVID-19 pandemic, this research suggests that leaders might increase employee engagement by including spiritual values through internal communication.

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COVID-19 大流行期间的变革型领导：通过内部沟通加强员工敬业度

本文探讨了变革型领导在 COVID-19 大流行期间通过内部沟通提高员工敬业度以确保公司可持续发展的作用。本文基于对来自受 COVID-19 流行影响最严重的四个行业（旅游、酒店、餐饮和零售行业）的 16 位线人（人力资源部门代表和员工）的半结构化访谈。研究结果表明，变革型领导者在抗击 COVID-19 大流行中发挥着关键作用，鼓励员工创新和创造性，采取积极行动，并通过内部沟通加强员工敬业度。另一方面，由于疫情，内部沟通发生了变化，包括沟通流程、消息和媒体。内部沟通促进了积极沟通行为的氛围，鼓励知识共享、协作和提高创造力的员工敬业度。通过精神价值观，在这场危机中促进员工敬业度的变革型领导者确保了组织的可持续性。由于 COVID-19 大流行，这项研究表明，领导者可以通过内部沟通纳入精神价值观来提高员工敬业度。