This paradigm repair study contributes to advertising ethics research by analyzing discourse from trade publications and press outlets regarding the divisive 2017 Kendall Jenner Pepsi advertisement. After the controversary surrounding the commercial ensued, actors within and outside the advertising industry argued the ad violated the ethical boundaries of the industry because it coopted a social issue, acted as a form of cultural appropriation, and served as an example of brand activism (gone awry). This study examines the reasons why this happened and concludes with an argument for paradigm repair's utility for studying advertising ethics, and with implications for advertising practice.

中文翻译：

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紧跟广告边界：百事可乐大混乱后的范式修复

这项范式修复研究通过分析贸易出版物和新闻媒体关于 2017 年肯德尔詹纳百事可乐广告的言论，为广告伦理研究做出了贡献。在围绕广告引发争议之后，广告行业内外的行为者认为该广告违反了行业的道德界限，因为它吸收了一个社会问题，充当了一种文化挪用的形式，并充当了品牌行动主义的一个例子（消失了错了）。本研究探讨了这种情况发生的原因，并以范式修复对研究广告伦理的效用的论证作为结论，并对广告实践产生了影响。