This article discusses the political impacts on the poor’s subjectivity provoked by neoliberal policies such as inclusion through consumption in 21st century Brazil. From 2009 to 2014, we carried out ethnographic research with new consumers in a low-income neighbourhood – Morro da Cruz – in the city of Porto Alegre, Rio Grande do Sul. We argue that consumption does not necessarily depoliticize human experience, as it is broadly assumed to have done in the scholarly literature on neoliberalism. In a society in which the poor has obtained goods through hierarchical and servile relationships, the possibility of buying things provides a micro sphere for recognition, though not in terms of classic collective action or even hidden subversion. Coupled with the momentum towards a national ‘economic emergence’, status goods became vehicles of an emergent subjectivity, which we conceptualize as ‘the right to shine’. The right to shine are subtle forms of class and racial self-worth, and individual and interpersonal empowerment that revealed interclass defiance.

本文讨论了 21 世纪巴西通过消费实现包容等新自由主义政策对穷人主体性的政治影响。从 2009 年到 2014 年，我们在南里奥格兰德州阿雷格里港市的一个低收入社区 - Morro da Cruz 对新消费者进行了民族志研究。我们认为，消费并不一定会使人类体验去政治化，正如在关于新自由主义的学术文献中广泛假设的那样。在一个穷人通过等级和奴役关系获得商品的社会中，购买东西的可能性提供了一个认可的微观领域，尽管不是经典的集体行动，甚至不是隐藏的颠覆。再加上国家“经济崛起”的势头，地位商品成为一种新兴主体性的载体，我们将其概念化为“发光的权利”。发光的权利是阶级和种族自我价值的微妙形式，以及揭示阶级间反抗的个人和人际授权。