The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. It is not uncommon for readers and authors new to JPP&M to puzzle over whether their consumer research is policy-oriented enough, or question how their policy interest can be studied using methodologies characteristic of consumer research. To provide some insight, we define the body of work at the intersection of public policy and consumer behavior as consumer centered policy inquiries and provide an organizing framework for how to both define and characterize it (see Figure 1).

《公共政策与营销杂志》长期以来一直欢迎对公共政策和消费者行为交叉领域的科学探究。虽然这个交叉点的存在感觉像是给定的，但定义这个交叉点的轮廓和边界可以说是灰色的。JPP&M的新读者和作者经常会疑惑他们的消费者研究是否足够以政策为导向，或者质疑如何使用消费者研究特有的方法来研究他们的政策兴趣。为了提供一些见解，我们将公共政策和消费者行为交叉处的工作主体定义为以消费者为中心的政策调查，并为如何定义和表征它提供了一个组织框架（见图 1）。