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The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance
Journal of Public Policy & Marketing ( IF 6.343 ) Pub Date : 2022-06-23 , DOI: 10.1177/07439156221098724
Pui Ying Tong , Christopher Yencha , Chiharu Ishida

In this article, the authors apply institutional theory to explain physician acceptance of pharmaceutical marketing payments and the mechanisms by which the behavior may be influenced by social gro...

中文翻译:

社会规范在直接面向医生的药物营销支付接受中的作用

在这篇文章中,作者运用制度理论来解释医生对药品营销支付的接受程度以及行为可能受社会经济影响的机制……
更新日期:2022-06-23
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