Public policy is a growing area in marketing and an area where quantitative or analytical models can make important contributions (Martin and Scott 2021). This discipline aims to increase impact by conducting responsible research and addressing important policy questions, yet we see few examples of such papers (as reviewed in this article). In the words of Scott et al. (2022), ‘the arc of scholarly knowledge positively impacting this world is long.’ Why is this the case?

中文翻译：

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EXPRESS：重要的模型：定量营销研究如何影响公共政策

公共政策是营销中一个不断发展的领域，也是定量或分析模型可以做出重要贡献的领域（Martin 和 Scott 2021）。该学科旨在通过开展负责任的研究和解决重要的政策问题来增加影响力，但我们很少看到此类论文的示例（如本文所述）。用斯科特等人的话来说。（2022 年），“对这个世界产生积极影响的学术知识的弧线很长。” 为什么会这样？