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A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements
Journal of Public Policy & Marketing ( IF 6.343 ) Pub Date : 2022-06-28 , DOI: 10.1177/07439156221101581 Jesse King , Christopher Yencha , Leslie Koppenhafer , Robert Madrigal
Journal of Public Policy & Marketing ( IF 6.343 ) Pub Date : 2022-06-28 , DOI: 10.1177/07439156221101581 Jesse King , Christopher Yencha , Leslie Koppenhafer , Robert Madrigal
Direct-to-consumer television advertisements for pharmaceutical medications must include a major statement disclosing the drug's most important risks and side effects. However, advertisers often pa...
中文翻译:
“清晰而显眼”的干扰:应对直接面向消费者的广告中不一致的视听内容
直接面向消费者的药物电视广告必须包含一个主要声明,披露药物最重要的风险和副作用。然而,广告商经常...
更新日期:2022-06-28
中文翻译:
“清晰而显眼”的干扰:应对直接面向消费者的广告中不一致的视听内容
直接面向消费者的药物电视广告必须包含一个主要声明,披露药物最重要的风险和副作用。然而,广告商经常...