Studies on affect and affective atmospheres have been a topic of increasing interest in marketing, particularly in the management of consumption and retail spaces where service providers attempt to orchestrate a prescribed, collective affective response in consumers. This paper draws on the work of Sara Ahmed and Margaret Wetherell to bring the subject back to the fore, providing a more fine-grained theorisation of how individuals land in such atmospheres. We articulate surfacing and sticking as key dimensions of landing, highlighting the heterogeneity of our landing, whereby affect is individually felt through bodily reactions due to how our personal affective history intersects with the socio-political context. Using a poetic affective attunement method, we capture intensely affective atmospheres, namely spirit-permeated religious settings in Brazil; demonstrating how landing results in different orientations or disorientations through which often elided emotional experiences come into view, privileging some subjects and objects whilst disadvantaging others.

关于情感和情感氛围的研究一直是市场营销中越来越感兴趣的话题，特别是在消费和零售空间的管理中，服务提供商试图在消费者中协调规定的集体情感反应。本文借鉴了 Sara Ahmed 和 Margaret Wetherell 的工作，将这一主题重新推向了前台，提供了关于个人如何在这种大气中着陆的更细粒度的理论。我们将浮出水面和粘贴作为着陆的关键维度，强调着陆的异质性，由于我们的个人情感历史如何与社会政治背景相交，因此通过身体反应单独感受到影响。使用诗意的情感协调方法，我们捕捉到强烈的情感氛围，即巴西充满精神的宗教环境；展示着陆如何导致不同的方向或迷失方向，通过这些方向或迷失方向，经常被忽略的情感体验进入视野，使某些主体和客体享有特权，而使其他主体和客体处于不利地位。