This article unpacks how ‘development’ is represented and sold in postgraduate development studies courses at two UK universities, based on a close reading of the course’s marketing materials and interviews with professional marketing staff within the university, academic leads on development studies courses and current development studies students. It explores the effects of development representations on students and their imaginations of the discipline and the university brand. I find representations of development engender a cosmopolitan desire mainly among international students and project a cosmopolitan virtue of the university through its development activities and associations. Contrary to seeing the cosmopolitan as a progressive political concept in a time of globalisation, I contend these cosmopolitan identities are imbued with the racialised legacies of colonial power.

本文基于对课程营销材料的仔细阅读以及对大学内专业营销人员的采访、发展研究课程的学术领导和当前的发展，揭示了两所英国大学的研究生发展研究课程中“发展”是如何呈现和销售的研究学生。它探讨了发展表征对学生及其对学科和大学品牌的想象的影响。我发现发展的表现形式主要在国际学生中产生了一种国际化的愿望，并通过其发展活动和协会展示了大学的国际化美德。与将世界主义者视为全球化时代的进步政治概念相反，