Today, many everyday social practices are digitally resemiotized (Iedema, 2001, 2003), adapted and transformed to suit online forms of communication. Increasingly, we date online, we socialize online, we look after our health and fitness online, we learn online, we work online – many other practices could be added. This trend has been underway for some time, but the Covid-19 pandemic has accelerated it. While there is now an extensive discourse analytical literature on social media, investigating how people use social media to express identities, foster communities and so on (e.g. Adami, 2014; Barton and Lee, 2013; Zappavigna, 2016), and an equally extensive conversation analytic literature on the forms of talk technologically mediated communication enables (Garcia and Jacobs, 1999; Giles et al., 2015; Licoppe, 2020; McIlvenny, 1990), there has been less research on the technologies themselves, as semiotic resources which incorporate specific affordances and constraints for social interaction, though a beginning has been made during the last few years (Djonov and Van Leeuwen, 2018b; Poulsen, 2018; Van Leeuwen and Iversen, 2017, Van Leeuwen et al., this volume). Clearly, it is necessary to investigate both the systems people use and the ways in which they use these systems, and linguists, discourse analysts and conversation analysts are well placed to undertake this task.

中文翻译：

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特刊：人情味——分析线上和线下购物

今天，许多日常社会实践都被数字化（Iedema，2001，2003），适应和转变以适应在线交流形式。我们越来越多地在网上约会，我们在网上社交，我们在网上照顾我们的健康和健身，我们在网上学习，我们在网上工作——可以添加许多其他做法。这种趋势已经持续了一段时间，但 Covid-19 大流行加速了这一趋势。虽然现在有大量关于社交媒体的话语分析文献，调查人们如何使用社交媒体来表达身份、培养社区等（例如 Adami，2014；Barton 和 Lee，2013；Zappavigna，2016），以及同样广泛的对话关于以技术为媒介的交流形式的分析文献（Garcia and Jacobs, 1999; Giles et al., 2015; Licoppe, 2020; McIlvenny, 1990），对技术本身的研究较少，作为符号资源，它包含了社会互动的特定可供性和约束，尽管在过去几年中已经开始了（Djonov 和 Van Leeuwen，2018b；Poulsen，2018；Van Leeuwen 和 Iversen ，2017 年，Van Leeuwen 等人，本卷）。显然，有必要调查人们使用的系统以及他们使用这些系统的方式，而语言学家、语篇分析师和对话分析师都可以很好地承担这项任务。本卷）。显然，有必要调查人们使用的系统以及他们使用这些系统的方式，而语言学家、语篇分析师和对话分析师都可以很好地承担这项任务。本卷）。显然，有必要调查人们使用的系统以及他们使用这些系统的方式，而语言学家、语篇分析师和对话分析师都可以很好地承担这项任务。