Different organizational perspectives surrounding social enterprises (SEs) have burgeoned over the past few years. However, integrating financial sustainability with social value remains a “black box” with respect to entrepreneurial strategic decision-making (SDM). Drawing from decision theories and the proactivity perspective of personality-based SDM literature, we investigate the impact of synoptic (rationalistic) and incremental (adaptive) process models, and moderate these approaches with the entrepreneur’s proactive personality traits on SEs’ financial and social performance. Our results show that when a rational and intuitive SDM develops in conjunction, financial performance improves. In contrast, a departure from rationality in favor of incremental decision-making processes advances only the social performance of SEs. A proactive entrepreneurial personality positively moderates strategic cognitions in improving SEs’ both financial and social objectives. On the other hand, when proactivity moderates rationality, the financial performance of SEs declines.

中文翻译：

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社会企业的战略决策和绩效：过程维度和企业家积极人格的影响

在过去的几年里，围绕社会企业 (SE) 的不同组织观点蓬勃发展。然而，将财务可持续性与社会价值相结合仍然是企业战略决策（SDM）的“黑匣子”。从决策理论和基于个性的 SDM 文献的主动视角出发，我们研究了综合（理性）和增量（自适应）过程模型的影响，并通过企业家的主动人格特质对 SE 的财务和社会绩效进行调节。我们的结果表明，当理性和直观的 SDM 共同发展时，财务绩效会提高。相比之下，偏向于渐进式决策过程的理性背离只会提高社会企业的社会绩效。积极进取的企业家人格在改善社会企业的财务和社会目标方面积极调节战略认知。另一方面，当主动性削弱理性时，社企的财务业绩就会下降。