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Lifestyles of enough exploring sufficiency-oriented consumption behavior from a social practice theory perspective
Journal of Consumer Culture ( IF 2.390 ) Pub Date : 2022-05-15 , DOI: 10.1177/14695405221095008
Maren I Kropfeld 1
Affiliation  

Meeting the goals of the Paris Agreement requires absolute reductions of consumption levels, which implies changing consumption behavior toward more sufficiency-oriented practices. So far, these practices have mostly been researched in the areas of mobility and household-related activities. Therefore, this paper reviews sufficiency-oriented practices in other areas of consumption. A configurative literature review rendered eight relevant studies investigating nine different sufficiency-oriented consumption practices, seven of which related to clothing consumption. By aggregating and structuring the practices’ elements, insights into the materials, competences, meanings, and rules connected to sufficiency-oriented lifestyles could be made. In the area of clothing especially, high quality, durable, and repairable products as well as the ability to reflect critically on one’s consumption behavior are the basis for engaging in sufficiency-oriented practices. Tools and shared spaces as well as community events facilitate practices that encourage modal shifts of consumption or contribute to product longevity. The meanings behind these practices stretch from altruistic, environmentally conscious motivations such as a great concern for the environment to more egoistic or economic-related motives such as saving money. First implications of using social practice theory as a heuristic to research consumption behavior indicate that sufficiency-oriented practices offer various angles and opportunities, not only through consumer education but also by providing the right materials, spaces, and skills, to support more environmentally friendly “Lifestyles of Enough”.

中文翻译:

社会实践理论视角下充分探索充足消费行为的生活方式

实现《巴黎协定》的目标需要绝对降低消费水平,这意味着将消费行为转变为更加注重自给自足的做法。到目前为止,这些实践主要是在流动性和与家庭相关的活动领域进行研究的。因此,本文回顾了其他消费领域的充足导向实践。一项配置性文献综述呈现了八项相关研究,调查了九种不同的以充足为导向的消费实践,其中七项与服装消费有关。通过聚合和构建实践元素,可以洞察与自给自足生活方式相关的材料、能力、意义和规则。特别是在服装领域,高品质、耐用、和可修复的产品以及批判性地反思个人消费行为的能力是进行充足导向实践的基础。工具和共享空间以及社区活动促进了鼓励消费模式转变或有助于产品寿命的实践。这些做法背后的含义从利他主义、环保意识的动机(如对环境的高度关注)到更自私或与经济相关的动机(如存钱)。使用社会实践理论作为启发式研究消费行为的第一个含义表明,充足导向的实践提供了各种角度和机会,不仅通过消费者教育,而且通过提供正确的材料、空间和技能,
更新日期:2022-05-15
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