This paper contributes to understanding opportunities to use social media for developing online networking skills that can be applied in entrepreneurial self-development. Analysis of business students' changing priorities in finding and using online social networks during the years 2008–2019 demonstrated the dominance of Facebook and, more recently, Instagram, compared to LinkedIn and more specialized networks for entrepreneurs. Students involved in knowledge sharing for travelling, sports, music and online gaming have a more detailed understanding of online social media as entrepreneurial self-development tools. Recent years demonstrated some desire to integrate online communication and joint actions in physical locations. Students need a deeper understanding of how their online communication and networking priorities can be aligned with their entrepreneurial network development and knowledge sharing priorities through social media. Our longitudinal research of student priorities in online social network use demonstrates to educators the importance of understanding the self-development paths of students when improving their skills to use online networking. Higher education should guide students to use online media to trace new entrepreneurship opportunities, expand their contact network and prepare them to reflect critically on online information dissemination practices.

中文翻译：

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培训商科学生使用在线网络进行自我发展

本文有助于了解使用社交媒体发展可应用于创业自我发展的在线网络技能的机会。对 2008 年至 2019 年期间商科学生在寻找和使用在线社交网络方面不断变化的优先事项的分析表明，与 LinkedIn 和更专业的企业家网络相比，Facebook 和最近的 Instagram 占据主导地位。参与旅行、体育、音乐和在线游戏知识共享的学生对在线社交媒体作为创业自我发展工具有更详细的了解。近年来，人们希望在物理位置整合在线交流和联合行动。学生需要更深入地了解他们的在线交流和网络优先事项如何与他们通过社交媒体的创业网络发展和知识共享优先事项保持一致。我们对在线社交网络使用中学生优先事项的纵向研究向教育工作者展示了在提高学生使用在线网络的技能时了解学生自我发展路径的重要性。高等教育应引导学生使用网络媒体寻找新的创业机会，扩大他们的联系网络，让他们做好批判性地反思网络信息传播实践的准备。我们对在线社交网络使用中学生优先事项的纵向研究向教育工作者展示了在提高学生使用在线网络的技能时了解学生自我发展路径的重要性。高等教育应引导学生使用网络媒体寻找新的创业机会，扩大他们的联系网络，让他们做好批判性地反思网络信息传播实践的准备。我们对在线社交网络使用中学生优先事项的纵向研究向教育工作者展示了在提高学生使用在线网络的技能时了解学生自我发展路径的重要性。高等教育应引导学生使用网络媒体寻找新的创业机会，扩大他们的联系网络，让他们做好批判性地反思网络信息传播实践的准备。