Immersive journalism (IJ), where individuals engage in a news story from a first-person perspective using interactive technologies, has become increasingly popular in recent years. Such stories may improve the impact of journalism on the audience by enhancing feelings and emotions associated with the news content. Studies have shown that rather than undermining rationality, emotion could increase engagement toward news pieces, and improve knowledge of social issues. Emotional personalization (EP), a strategy where the production of news content involves the emotional testimony of ordinary citizens at the heart of the story, is therefore increasingly employed. This study explores how EP, as well as the modality of IJ content, influences our perceptions and cognitions with regards to an IJ piece on war and conflict. In our study, 193 participants took part in a 2 (EP: present vs. absent) × 2 (modality: VR vs. desktop) experiment. Participants in the EP-present condition reported stronger feelings of presence and greater story recall, while those in the VR condition experienced lower emotional valence and stronger feelings of empathy. Our results support current literature on IJ and EP and suggest that with the rising interest in immersive technologies, sustained investigation on the implications of EP strategies in IJ is crucial.

沉浸式新闻（IJ），个人使用互动技术从第一人称视角参与新闻报道，近年来变得越来越流行。这样的故事可以通过增强与新闻内容相关的感受和情绪来改善新闻对观众的影响。研究表明，情绪不会破坏理性，而是可以增加对新闻的参与度，并提高对社会问题的了解。因此，越来越多地采用情感个性化（EP），一种新闻内容的制作涉及故事核心的普通公民的情感见证的策略。本研究探讨了 EP 以及 IJ 内容的形式如何影响我们对 IJ 关于战争和冲突的文章的看法和认知。在我们的研究中，193 名参与者参加了 2（EP：在场与缺席）×2（模式：VR 与桌面）实验。EP-present 条件下的参与者报告了更强的存在感和更多的故事回忆，而 VR 条件下的参与者经历了较低的情绪效价和更强的同理心。我们的研究结果支持当前关于 IJ 和 EP 的文献，并表明随着对沉浸式技术的兴趣日益增加，持续研究 EP 策略在 IJ 中的影响至关重要。