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A project management approach to competitive intelligence
Journal of Intelligence Studies in Business Pub Date : 2020-12-10 , DOI: 10.37380/jisib.v10i3.636
Miguel-Ángel García-Madurga , Miguel-Ángel Esteban-Navarro

The research problem that this study seeks to solve is to examine the relationshipbetween competitive intelligence (CI) and project management (PM). These disciplines coincidein their threefold approach to action, collection of results, and ability to react in response toenvironmental signs. However, the academic and professional literature has not explored thepossible synergies between CI and PM, with the exception of the seminal proposals by Prescottin 1988 and 1999. The aim of this opinion article is to propose a new methodological approachfor the production and transfer of CI in accordance with the international standards of PM. Themethodology consists of an inductive reasoning process from specific observations and evidencegathered in our professional experience as CI practitioners over twenty years, contrasted withthe findings of the scientific literature, the PMBOK® Guide of the Project ManagementInstitute, and with the CI model proposed by the most relevant Spanish technical standards inR&D&I management and strategic intelligence management. The paper discusses the vision ofintelligence production and dissemination in a project with five phases or groups of processes:initiation, planning, execution, monitoring and control, and closure. Also, the responsibilities ofthe human intelligence team are exposed. This proposal could be an alternative to thedepartmental-based intelligence cycle model more aligned with the organizational culture andthe usual operational practices and business processes of companies, founded on the design anddeployment of projects with a specific beginning and end that is carried out to create a product,service or unique result. It is concluded also that there is a need for undertaking experimentalimplementation and case studies of this proposal in companies and their assessment by futureacademic studies.

中文翻译:

竞争情报的项目管理方法

本研究试图解决的研究问题是检验竞争情报(CI)和项目管理(PM)之间的关系。这些学科在其行动、结果收集和对环境标志作出反应的能力三方面相吻合。然而,除了 Prescotin 1988 和 1999 年提出的开创性建议外,学术和专业文献还没有探讨 CI 和 PM 之间可能的协同作用。本文的目的是为 CI 的产生和转移提出一种新的方法论方法。符合国际PM标准。该方法由一个归纳推理过程组成,该过程来自我们作为 CI 从业者 20 多年的专业经验中收集的特定观察和证据,与科学文献的发现、项目管理研究所的 PMBOK® 指南以及西班牙研发与创新管理和战略情报管理中最相关的技术标准提出的 CI 模型进行对比。本文讨论了一个项目中智能生产和传播的愿景,该项目具有五个阶段或过程组:启动、计划、执行、监控和结束。此外,人类情报团队的职责也暴露出来了。该提案可以替代基于部门的情报周期模型,该模型更符合公司的组织文化以及通常的运营实践和业务流程,该模型基于具有特定起点和终点的项目的设计和部署,以创建产品, 服务或独特的结果。还得出结论,有必要在公司中对该提案进行实验性实施和案例研究,并通过未来的学术研究对其进行评估。
更新日期:2020-12-10
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