Several studies have recognized that e-commerce can have a positive impact on any type of business, making enterprises work faster, more efficient and more economical. Taking into account different degrees of e-commerce use, it is important to analyse the factors contributing to the development of the e-commerce in respective enterprises, so decision-makers can develop the strategy accordingly. Purpose of the study is to analyse the factors contributing to the development of the e-commerce in Latvia by the degree of use of e-commerce. The tasks of the study: 1) to review theoretical background of factors contributing to the development of the e-commerce depending on the degree of use of e-commerce in the enterprise; 2) to review existing research of factors contribution to the development of the e-commerce in EU; 3) to analyse the results of conducted survey among Latvian entrepreneurs in context of factors contributing to the development of the e-commerce depending on the degree of use of e-commerce in the respective enterprises. Research methods used in preparation of the paper: scientific publication and previous conducted research results analysis, analysis of the results of the survey on Latvian entrepreneurs. Survey results are analysed using indicators of descriptive statistics (indicators of central tendency or location - arithmetic mean, mode, median), indicators of variability (indicators of dispersion - range, standard deviation and standard error of mean), analysis of variance - ANOVA are used. The survey showed that there are significant differences in the assessment of the groups of factors “Social factors” and “Regulatory factors” between entrepreneurs who take full advantage of e-commerce opportunities and those who do not use them at all. In order to promote the use of e-commerce possibilities, different trainings and programmes  are expected to be development to improve the  knowledge, skills and competences of  employers and employees  in the area of e-commerce.      

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拉脱维亚电子商务发展的影响因素

一些研究已经认识到电子商务可以对任何类型的业务产生积极影响，使企业工作更快、更高效、更经济。考虑到不同程度的电子商务使用，分析各企业电子商务发展的因素很重要，以便决策者制定相应的战略。本研究的目的是通过电子商务的使用程度来分析促进拉脱维亚电子商务发展的因素。研究任务： 1）根据企业使用电子商务的程度，回顾影响电子商务发展的因素的理论背景；2) 回顾对欧盟电子商务发展的影响因素的现有研究；3) 根据各企业对电子商务的使用程度，分析对拉脱维亚企业家进行的调查结果，了解促进电子商务发展的因素。准备论文时使用的研究方法：科学出版物和以前进行的研究结果分析，对拉脱维亚企业家的调查结果分析。调查结果使用描述性统计指标（集中趋势或位置指标 - 算术平均值、众数、中位数）、可变性指标（离散指标 - 范围、标准差和平均值的标准误差）、方差分析 - ANOVA 进行分析用过的。调查显示，充分利用电子商务机会的企业家与完全不利用电子商务机会的企业家对“社会因素”和“监管因素”这组因素的评估存在显着差异。为了促进使用电子商务的可能性，预计将开发不同的培训和计划，以提高雇主和雇员在电子商务领域的知识、技能和能力。