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Measurement and metrics in omnichannel retailing
Journal of Marketing Channels Pub Date : 2020-04-02 , DOI: 10.1080/1046669x.2020.1737484 Charles A. Ingene 1 , Lou E. Pelton 2
中文翻译:
全渠道零售中的测量和指标
更新日期:2020-04-02
Journal of Marketing Channels Pub Date : 2020-04-02 , DOI: 10.1080/1046669x.2020.1737484 Charles A. Ingene 1 , Lou E. Pelton 2
Affiliation
中文翻译:
全渠道零售中的测量和指标