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Public space and alcohol advertising: Exploratory study of the role of local government
International Journal of Alcohol and Drug Research Pub Date : 2016-07-28 , DOI: 10.7895/ijadr.v5i3.224
Greg Swensen

Swensen, G. (2016). Public space and alcohol advertising: Exploratory study of the role of local government. The International Journal Of Alcohol And Drug Research, 5(3), 117-123. doi:http://dx.doi.org/10.7895/ijadr.v5i3.224The paper argues that local government bodies in Western Australia, which have a long-standing key role in overseeing public health standards and regulating business activities, potentially have a major, but under-recognized, capability to regulate the promotion and advertising of alcohol in public places overseen by them. It is contended that because local government bodies already possess extensive statutory powers to undertake this function, there is a compelling case for them to actively regulate alcohol advertising as they “own” most of the public space in Australian cities and towns.As the proposition would involve the prohibition of alcohol advertising, this could mean that local authorities may balk at assuming this responsibility due to a possible loss of revenue if they have already issued licenses to companies to construct and maintain key parts of the public infrastructure, like bus shelters, seating, and other street furniture, in return for being able to charge fees for advertising on these facilities.It is contended that local government authorities would ably perform a front-line role in regulating alcohol advertising in public places because of their reliance on community-based processes of consultation and decision-making for planning, in addition to understanding this role as an extension of a long standing role concerned with the advancement of public health and traffic safety.

中文翻译:

公共空间与酒类广告:地方政府作用的探索性研究

斯文森,G.(2016 年)。公共空间与酒类广告:地方政府作用的探索性研究。国际酒精和药物研究杂志,5(3),117-123。doi:http://dx.doi.org/10.7895/ijadr.v5i3.224 该论文认为,在监督公共卫生标准和规范商业活动方面具有长期关键作用的西澳大利亚地方政府机构可能具有在他们监督的公共场所管理酒精促销和广告的主要但未被充分认识的能力。有人认为,由于地方政府机构已经拥有履行这一职能的广泛法定权力,因此它们有充分的理由积极监管酒类广告,因为它们“拥有”澳大利亚城镇的大部分公共空间。
更新日期:2016-07-28
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