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Automated vs Manual Content Analysis – A Retrospective Look
Scientific Annals of Economics and Business Pub Date : 2020-01-01 , DOI: 10.47743/saeb-2020-0025
Ionuț-Daniel Anastasiei , Mircea Radu Georgescu , , ,

Content Analysis, which is a part of qualitative analysis, has mainly been studied in scientific articles from health and medicine domains. With the emerge of social networks, there are new opportunities for content analysis, which can be used to analyse user generated content, from various sources. Nevertheless, the companies are investing millions of dollars in content analysis, which is often known as sentiment analysis. The discussion in this article helps to understand the main concepts of content analysis for those interested in the domain of qualitative analysis, with the help of automated and manual qualitative research. The overall conclusion is that automated qualitative analysis is dependent on how accurate is the tool used and this feature can be checked with the help of manual qualitative analysis.

中文翻译:

自动与手动内容分析——回顾

内容分析是定性分析的一部分,主要在健康和医学领域的科学文章中进行研究。随着社交网络的出现,内容分析有了新的机会,可用于分析来自各种来源的用户生成的内容。尽管如此,这些公司还是在内容分析上投入了数百万美元,这通常被称为情绪分析。在自动化和手动定性研究的帮助下,本文中的讨论有助于那些对定性分析领域感兴趣的人理解内容分析的主要概念。总体结论是,自动定性分析取决于所使用工具的准确性,并且可以在手动定性分析的帮助下检查此功能。
更新日期:2020-01-01
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