In an age of digital transformation, startup collaboration as an avenue for corporate innovation has increased in importance. However, the diffusion of corporate-startup collaboration models, to and within firms, is not well researched. The purpose of this article is to view a corporate-startup collaboration model as an organizational innovation and thereby, by using an established framework for the diffusion of innovations on a real case, “FirstBuild”, improve our understanding of how this type of organizational innovation is diffused to and within firms. The theoretical contribution of the article is to be the first study to investigate the diffusion of a corporate-startup collaboration model and thereby fill an existing knowledge gap on how this type of innovation is diffused to and within a firm. This is of relevance for both corporations as well as policy makers in an ongoing digital transformation of countries and their large firms.

在数字化转型的时代，创业合作作为企业创新的途径变得越来越重要。然而，公司与初创公司合作模式在公司内部的传播并没有得到很好的研究。本文的目的是将企业-初创公司协作模型视为一种组织创新，从而通过在真实案例“FirstBuild”上使用既定的创新传播框架，加深我们对这种类型的组织创新如何进行的理解扩散到公司和公司内部. 这篇文章的理论贡献是成为第一个调查企业-创业合作模型扩散的研究，从而填补了关于这种类型的创新如何扩散到公司和公司内部的现有知识空白。在国家及其大公司正在进行的数字化转型中，这对企业和政策制定者都具有重要意义。