The sociocultural context, in which media advocacy is practised, results in several influential factors that affect its effectiveness, outcomes, and success/failure. The objective of this article is to identify and discuss the sociocultural and political factors for the media advocacy efforts in fighting sexual harassment in Egypt and to evaluate their influence on the campaign’s outcomes. Using the triangulation approach, in-depth interviews were conducted with advocates, media experts and policy-makers. The analysis revealed six influential factors that can inform and improve future media advocacy campaigning. The pivotal factor is ‘focusing events’, which are a golden opportunity due to its effectiveness in getting the attention of various publics and pushing forward the required policy solutions, which is discussed from the agenda-setting lens. Other influential factors include coalition-building, political will, public opinion, the image of advocates, and the influence of social media, which are discussed in further detail.

中文翻译：

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对媒体宣传实践的社会文化和政治影响：埃及的性骚扰案例

进行媒体宣传的社会文化背景会导致若干影响其有效性、结果和成功/失败的影响因素。本文的目的是确定和讨论媒体宣传努力打击埃及性骚扰的社会文化和政治因素，并评估它们对运动结果的影响。使用三角测量方法，对倡导者、媒体专家和政策制定者进行了深入采访。分析揭示了六个影响因素，可以为未来的媒体宣传活动提供信息和改进。关键因素是“聚焦事件”，这是一个千载难逢的机会，因为它可以有效地引起各种公众的关注并推动所需的政策解决方案，这是从议程设置的角度进行讨论的。