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Examining the Impact of Fantasy Sport Participation and Fan Identification on Player Performance and Brand Perceptions
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2020-01-01 , DOI: 10.32731/smq.293.092020.03 Benjamin Larkin , Ryan Spalding , Taesoo Ahn
中文翻译:
检查幻想体育参与和球迷认同对球员表现和品牌认知的影响
更新日期:2020-01-01
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2020-01-01 , DOI: 10.32731/smq.293.092020.03 Benjamin Larkin , Ryan Spalding , Taesoo Ahn
中文翻译:
检查幻想体育参与和球迷认同对球员表现和品牌认知的影响