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Measuring Sponsorship Effectiveness: Designing an Alternative Approach
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2020-01-01 , DOI: 10.32731/smq.oa.092020.01 Gashaw Abeza , Benoit Seguin , Peter Carton , Susan Holland
中文翻译:
衡量赞助有效性:设计一种替代方法
更新日期:2020-01-01
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2020-01-01 , DOI: 10.32731/smq.oa.092020.01 Gashaw Abeza , Benoit Seguin , Peter Carton , Susan Holland
中文翻译:
衡量赞助有效性:设计一种替代方法