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Corporate Sponsorship in College Football; An fMRI Study Measuring the Effectiveness of Corporate Branding Across Rival Teams
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2019-12-01 , DOI: 10.32731/smq.284.122019.03 Davis Martin , Kyle Townsend
中文翻译:
大学橄榄球的企业赞助;一项衡量跨竞争对手团队的企业品牌推广效果的 fMRI 研究
更新日期:2019-12-01
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2019-12-01 , DOI: 10.32731/smq.284.122019.03 Davis Martin , Kyle Townsend
中文翻译:
大学橄榄球的企业赞助;一项衡量跨竞争对手团队的企业品牌推广效果的 fMRI 研究