当前位置: X-MOL 学术Sport Marketing Quarterly › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Investigating Sport Fan Attitudes Towards Tanking: Th e Role of Values-Based Connections
Sport Marketing Quarterly ( IF 2.395 ) Pub Date : 2020-12-01 , DOI: 10.32731/smq.294.122020.02
K. Damon Aiken , Ajay Sukhdial , Richard Campbell , Aubrey Kent

While previous research has found support for the existence of tanking in professional sport, attitudinal complexities surrounding the phenomenon have yet to be investigated. This study utilized Amazon’s Mechanical Turk service to obtain a national sample of National Basketball Association (NBA) fans. The sample contained fans of all thirty NBA teams. Respondents provided data regarding their overall attitudes toward tanking as well as their underlying old school values, time-oriented values, and ethics-based values. Results indicate that fans have a relatively strong dislike for perceived tanking and that a team’s win-loss record has very little influence on fans’ generally negative attitudes. Furthermore, these attitudes appear to be guided by fan values.

中文翻译:

调查体育迷对坦克的态度:基于价值观的联系的作用

虽然之前的研究已经发现了职业运动中坦克存在的支持,但围绕这一现象的态度复杂性还有待调查。这项研究利用亚马逊的 Mechanical Turk 服务获取了全国篮球协会 (NBA) 球迷的全国样本。样本包含所有 30 支 NBA 球队的球迷。受访者提供了关于他们对坦克的总体态度以及他们潜在的老派价值观、时间导向价值观和基于道德的价值观的数据。结果表明,球迷对被感知的坦克有相对强烈的反感,球队的输赢记录对球迷普遍的消极态度影响很小。此外,这些态度似乎受到粉丝价值观的指导。
更新日期:2020-12-01
down
wechat
bug