Goal: The paper sought to describe factors contributing to the changes in consumers' habits of processed bread since there was a tendency in the search for a whole grain meal and relating these factors with Supply Chain Management. Design / Methodology / Approach: Aiming to achieve the study objective, and a survey with whole bread consumers were done, with 155 consumers of processed bread through a questionnaire sent by google forms using a snowball sample. A factor analysis was applied, with the model’ quality measured by the KMO test, which reached a value of 0.888, which is considered very good. Results: The solution presented a six-factor solution, which was kept after Cronbach's Alpha analysis. The six factors are product availability, nutritional quality, product development, information search, purchase decision based on product development, and willingness to pay. Limitations of the investigation: The study applied exploratory factor analysis to obtain the results and, therefore, is one of the paper limitations mainly because the correlations among the factors were not studied, which can be done by future researchers. Practical implications: The model proposed by this study will guide companies and researchers to understand what can be done to improve consumer acceptance, how they can improve the production chain, aiming to develops products more suited to the customer's needs. Originality / Value: The originality of the research is because it analyzes the consumer behavior of processed food, to capture the changes that are taking place in the market, to use the supply chain, allowing manufacturers to meet demands faster, through the use of innovations created by a supply chain integration.

中文翻译：

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面包消费者行为及其对供应链管理的影响创新方法

目标：本文试图描述导致消费者加工面包习惯变化的因素，因为人们倾向于寻找全麦膳食并将这些因素与供应链管理联系起来。设计/方法/方法：为了实现研究目标，对全面包消费者进行了一项调查，通过谷歌表格使用雪球样本发送的问卷调查，对 155 名加工面包消费者进行了调查。采用因子分析，模型质量通过KMO检验，达到0.888，认为非常好。结果：该解呈现出六因子解，经过 Cronbach 的 Alpha 分析后得到保留。这六个因素是产品可用性、营养质量、产品开发、信息搜索、基于产品开发和支付意愿的购买决策。调查的局限性：该研究应用探索性因素分析来获得结果，因此，这是论文的局限性之一，主要是因为没有研究因素之间的相关性，这可以由未来的研究人员完成。实际意义：本研究提出的模型将指导公司和研究人员了解可以做些什么来提高消费者的接受度，他们如何改进生产链，旨在开发更适合客户需求的产品。原创性/价值：研究的原创性是因为它分析加工食品的消费者行为，捕捉市场正在发生的变化，利用供应链，让制造商更快地满足需求，