The article considers the opportunity to enhance student motivation in the acquisition of English for specific purposes by increasing the level of learner engagement. The authors propose to use an interdisciplinary approach by applying tools that have been approved in marketing theory and practice for the management of consumer involvement in the purchasing process and adapting them to teaching ESP to increase course effectiveness. Marketing literature analysis reveals two important points. The first one is that in classical marketing, the concepts of enduring involvement and situational involvement are used and combined together to form a complex consumer response. In modern marketing, this complex response is called consumer engagement. The second point is that situational involvement plays a key role in shaping the complex consumer response. The authors' suggestion is to use situational involvement as the major tool for boosting student motivation taking into consideration factors such as the specific features of the new generations and the growing use of modern technologies in everyday communication and learning. A description of model tasks is given to exemplify their interdisciplinary nature as well as observations related to their use in class supplemented by student feedback.

中文翻译：

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通过提高参与度来增强 ESP 学生的积极性：一个建议的模型

本文考虑了通过提高学习者参与度来增强学生为特定目的学习英语的积极性的机会。作者建议使用跨学科方法，应用营销理论和实践中已批准的工具来管理消费者在购买过程中的参与，并使其适应 ESP 教学以提高课程效果。营销文献分析揭示了两个重点。第一个是在经典营销中，持久参与和情境参与的概念被使用并结合在一起，形成复杂的消费者反应。在现代营销中，这种复杂的反应被称为消费者参与。第二点是情境参与在塑造复杂的消费者反应方面起着关键作用。作者的建议是使用情境参与作为提高学生积极性的主要工具，同时考虑到诸如新一代的具体特征以及现代技术在日常交流和学习中越来越多的使用等因素。给出了模型任务的描述，以举例说明它们的跨学科性质以及与它们在课堂上的使用相关的观察结果，并辅以学生反馈。