Business models are usually used to describe how business entities sustain their competitive advantage, offer their customers better value and create good cooperation with their partners. While the literature is rich with best practice examples among for-profit business entities, nonprofit organizations (NPOs) are rarely observed and compared through the business model concept. Nonprofit organizations are mostly viewed as mission-driven organizations, which is why the business side is often rather neglected. The success of nonprofit organizations is usually measured by their impact in the community, which makes their activities dynamic and very much dependable on their business ecosystem. The goal of this paper is to identify specific characteristics of business models in the nonprofit sector, to evaluate how well nonprofit organizations communicate their value proposition to their customers, what distinguishes them from other nonprofits and what they are doing to develop a successful and sustainable organization. The empirical study covers 10 Croatian nonprofit organizations. The business model canvas is used to describe and compare their business models. The findings represent a good basis for understanding the performance of nonprofit organizations, and can serve as a framework for specific policies and programs aimed at development of nonprofit organizations.

中文翻译：

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探索非营利组织的商业模式

商业模式通常用于描述商业实体如何保持竞争优势、为客户提供更好的价值以及与合作伙伴建立良好的合作关系。虽然文献中有丰富的营利性商业实体的最佳实践示例，但很少通过商业模式概念观察和比较非营利组织 (NPO)。非营利组织大多被视为任务驱动的组织，这就是为什么商业方面经常被忽视的原因。非营利组织的成功通常通过它们在社区中的影响来衡量，这使得它们的活动充满活力并且非常依赖于它们的商业生态系统。本文的目的是确定非营利部门商业模式的具体特征，评估非营利组织如何将其价值主张传达给客户，它们与其他非营利组织的区别是什么，以及他们为发展成功和可持续的组织所做的工作。实证研究涵盖了 10 个克罗地亚非营利组织。商业模式画布用于描述和比较他们的商业模式。这些发现为了解非营利组织的绩效奠定了良好的基础，并且可以作为旨在发展非营利组织的具体政策和计划的框架。商业模式画布用于描述和比较他们的商业模式。这些发现为了解非营利组织的绩效奠定了良好的基础，并且可以作为旨在发展非营利组织的具体政策和计划的框架。商业模式画布用于描述和比较他们的商业模式。这些发现为了解非营利组织的绩效奠定了良好的基础，并且可以作为旨在发展非营利组织的具体政策和计划的框架。