Abstract

This article describes a study which explored a methodology suitable for studio-based visual art research. The study drew upon an ethnographic and cultural phenomenon manifesting in a social media conversation, with art practice emerging through a process of transmediation. The exploration proposes a methodology which integrates interdisciplinary concepts, such as semiotics, within related practice-led frameworks in order to further develop processes available to practical researchers in visual art. This approach essentially retools aspects of transmedia and intertextual practices, resulting in a methodology for art practices as “visual transmedia discourse”. As a means of storytelling and practice-based visual research it enables the extension of semiosis across platforms and contexts of display. In this article, the steps explored for the methodology are exemplified by considering headloading as a sociocultural phenomenon and using art practice by one of the authors, Trevor Morgan. Artworks were created by reinterpreting the theme, particularly as sociopolitical commentary on Facebook, contextualised with artworks by other Nigerian artists and personal experience of the practice and the context. This article also demonstrates how visual data and the emerging art pieces are analysed using Barthes’ semiotics of denotation and connotation.

摘要

本文描述了一项研究，该研究探索了一种适用于基于工作室的视觉艺术研究的方法。该研究借鉴了社交媒体对话中表现出的民族志和文化现象，艺术实践通过转换过程出现。该探索提出了一种方法，该方法将符号学等跨学科概念整合到相关实践主导的框架内，以进一步开发视觉艺术实践研究人员可用的流程。这种方法本质上是对跨媒体和互文实践的各个方面进行了改造，从而形成了一种艺术实践方法论，即“视觉跨媒体话语”。作为讲故事和基于实践的视觉研究的一种手段，它能够跨平台和展示环境扩展符号学。在本文中，该方法探索的步骤通过将头部加载视为一种社会文化现象并使用作者之一特雷弗摩根的艺术实践来举例说明。艺术品是通过重新诠释主题而创作的，特别是作为 Facebook 上的社会政治评论，与其他尼日利亚艺术家的艺术品以及实践和背景的个人经验相结合。本文还展示了如何使用巴特的外延和内涵符号学来分析视觉数据和新兴艺术作品。与其他尼日利亚艺术家的艺术作品以及实践和背景的个人经验相结合。本文还展示了如何使用巴特的外延和内涵符号学来分析视觉数据和新兴艺术作品。与其他尼日利亚艺术家的艺术作品以及实践和背景的个人经验相结合。本文还展示了如何使用巴特的外延和内涵符号学来分析视觉数据和新兴艺术作品。